How do I attach charms?

Your charm comes with a clasp. Attach the clasp to the charm, and simply click on the charm to your chain. No tools needed.

Are bag chains compatible with all bags?

The clasps on each end of the Bag Chain are 2,5 cm, designed to be compatible with most bags!

Can I mix and match different charms?

Absolutely! Design your bag chain using any combination of charms, or add Bag Charms to spice up your design even more!

Can I use them on backpacks, totes, or other accessories?

Yes! Bag Chains aren’t just for handbags—they’re perfect for backpacks, totes, belt loops, keyrings, and even our laptop cases and phone cases! For phone cases, you’ll need a Strap Holder to attach your chain securely. Get creative and style your accessories your way!

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Bag Chain with charms

Bag chain from £19.90

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Bag Charm

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How to design your jewelry

Attach Claps
Attach your clasp easily to the charm’s O-ring. No tools needed, just click the clasp onto the charm.
Attach charms
Make your jewelry pop with charms! Simply clip them onto your base product, using the clasp.

As seen on

Build your own signature style

Build it in minutes

Pick a base, snap on your charms, and you’re done. The whole system is modular and frictionless, so anyone can create something great without tools or skills.

Fun to put together at home

The setup is playful and social, built for gifting, sharing and creating together. Every charm comes ready to attach, so the experience stays simple and satisfying.

No two pieces are ever the same

With 500+ charms across letters, symbols, food, hobbies, sparkle and more, every piece becomes fully personal. It hits the sweet spot of expressive, emotional and collectible.