A father and his four children. Twirling through the mundane chaos. Yet another Monday, coated in Nordic winter frost, young Lucy seats herself by the fireplace in the living room, refusing bedtime again. In the glow of dancing flames, she swirls a single purple bead on the light-wooden floor, weaving fantasy and wonder into its orbit. With eyes widened in awe, she whispers: “I have an idea…” As her words reach her father’s ears, a knowing nod begins to form, silently sealing a deal.

And so, the journey began.

A vision crafted into a family mission: To kindle and spread the flames of creativity, bead by bead, charm by charm. By providing a stage for boundless designs to radiate and inspire, our reverie is nothing less than co-creating a hybrid universe, reigned by the power of imagination and sharing. Transcending the ordinary into a reality where your artistic aspirations unfurl.

A Dreamland.