DRM-LND Franchise Opportunity
Own the Creative Retail Brand Built for the Next Generation
Brand Overview: Designed for Gen Z & Gen Alpha
DRM-LND is a rapidly growing retail concept built for the most creative and influential audiences today: Gen Z and Gen Alpha. Since opening our first store in Sweden in 2023, we’ve expanded to 21 locations across thirteen markets, with approximately 30 more store openings in 2026.
Our growth has been exceptional across all markets, fueled by a concept that deeply resonates with young consumers and drives rapid adoption and viral visibility.
Our stores invite customers to design and personalize their own accessories, from phone cases and jewelry to hats and backpacks, transforming everyday items into expressions of identity. This is retail reimagined: hands-on, playful, social-media-ready, and built around creativity.
DRM-LND isn’t just a store.It’s a creative playground where every visitor becomes a designer, every purchase becomes content, and every moment invites sharing.
Value Proposition: Bring a Culture-Creating Brand to Your Market
As a DRM-LND franchise partner, you’ll own a next-generation retail concept built for today’s most expressive consumer groups. Our brand connects directly with Gen Z and Gen Alpha through:
Personalization and creativity
Social media-friendly experiences
Trend-driven collections and product drops
Accessible pricing and high repeat visits
This is a unique opportunity to bring a high-impact, high-traffic, experiential retail brand to your region. With a proven model and strong product margins, DRM-LND offers the ideal blend of creativity, profitability, and cultural relevance.
Why DRM-LND Works
Built for social media: stores drive organic TikTok, Instagram, and Snapchat content
Experiential retail that converts: customers stay longer, create more, and return frequently
Broad, fast-growing audience: perfect for families, teens, pre-teens, and gifting
Scalable business model: replicable store format and streamlined operations
High emotional engagement: customers design pieces connected to their identity
Markets
We currently have master franchise operators in:
Sweden, Finland, Denmark, United Kingdom, GCC, Poland, Iceland, Estonia, Latvia, Lithuania, Uzbekistan & Mexico.
In these countries we offer sub franchise rights to operate a local store under the master franchise, most often an easier and simplified way of starting a local business.
Testimonials
“To me, DRM-LND is a place where you can be creative every day alongside your customers, offering high-standard and personal service. I love that leading a team here is genuinely fun, and that the foundation of who DRM-LND is is rooted in being yourself. This allows me, as a leader, to build a diverse team made up of many different kinds of people.”
- Linnéa Frostfjäll, General Manager, Stockholm Flagship
The motivation for me to become a DRM-LND franchise partner was the mixture of potential high-yield business, a solution for customers to spend time together, and the chance to create products of pride. In this combination, I found the brand unique. I chose to open a DRM-LND store rather than another concept because of the need for inside leisure and activities and the fact that there is little to no direct competition.
And if I were talking to someone considering opening a DRM-LND store, I would say: ensure you have the right staff and marketing team in the local market, you can trust the Swedish team and their advice in all aspects of the store and brand operations, and above all, enjoy the ride.
- Sveinbjörg Sveinbjornsdottir: about becoming a part of the DRM-LND team and opening the Icelandic market.
What motivated me to become a DRM-LND franchise partner was the combination of experiential retail, great margins, and the strong young generational appeal. There is also a clear gap in the market for this type of product. We chose to open a DRM-LND store because it’s a new way of working at retail. It has been an incredible learning experience for our teams and we still have plenty to learn. Very importantly though, we feel part of the journey with the DRML-LND team and our feedback is valued. If I were speaking to someone considering opening a DRM-LND store, I would say: Go for it!! The opportunity is big but it will also take some work.
- Chris Stratos, CEO, CM Delta Ltd.
Investment Overview
DRM-LND is designed to be an accessible, high-potential retail franchise with moderate startup requirements and strong operational support.
Initial Investment: $220,000 – $450,000
Expected Annual Revenue: $500,000 – $1,000,000
EBITDA: 15–30%
Final investment ranges vary depending on store size, local market conditions, and construction costs.
Comprehensive Support for Franchise Partners
We are committed to setting our partners up for success with an end-to-end franchise support system:
Turnkey Launch Support
Retail manuals and construction guidelines
On-site or remote opening support
Ongoing operational coaching
Real Estate Assistance
Site selection guidance
Landlord negotiation support
Store layout & design direction
Training & Onboarding
Comprehensive brand & product training
Store experience and retail operations
Staff hiring guidelines and store management tools
Marketing & Social Media Strategy
Access to brand assets, playbooks, and campaigns
Influencer partnerships and user-generated content strategy
Local marketing guidance and launch materials
Supply Chain & Logistics
Centralized sourcing for product and materials directly out of china.
Global distribution support
Inventory planning and forecasting
Our mission:Avoid small mistakes. Enable big success.