DRM-LND Franchise Opportunity

Value Proposition: Bring a Culture-Creating Brand to Your Market

As a DRM-LND franchise partner, you’ll own a next-generation retail concept built for today’s most expressive consumer groups. Our brand connects directly with Gen Z and Gen Alpha through:

• Personalization and creativity

• Social media-friendly experiences

• Trend-driven collections and product drops

• Accessible pricing and high repeat visits

This is a unique opportunity to bring a high-impact, high-traffic, experiential retail brand to your region. With a proven model and strong product margins, DRM-LND offers the ideal blend of creativity, profitability, and cultural relevance.

Markets

We currently have master franchise operators in:

Sweden, Finland, Denmark, United Kingdom, GCC, Poland, Iceland, Estonia, Latvia, Lithuania, Uzbekistan & Mexico.

In these countries we offer sub franchise rights to operate a local store under the master franchise, most often an easier and simplified way of starting a local business.

Testimonials

“To me, DRM-LND is a place where you can be creative every day alongside your customers, offering high-standard and personal service. I love that leading a team here is genuinely fun, and that the foundation of who DRM-LND is is rooted in being yourself. This allows me, as a leader, to build a diverse team made up of many different kinds of people.”

- Linnéa Frostfjäll, General Manager, Stockholm Flagship

The motivation for me to become a DRM-LND franchise partner was the mixture of potential high-yield business, a solution for customers to spend time together, and the chance to create products of pride. In this combination, I found the brand unique. I chose to open a DRM-LND store rather than another concept because of the need for inside leisure and activities and the fact that there is little to no direct competition.

And if I were talking to someone considering opening a DRM-LND store, I would say: ensure you have the right staff and marketing team in the local market, you can trust the Swedish team and their advice in all aspects of the store and brand operations, and above all, enjoy the ride.

- Sveinbjörg Sveinbjornsdottir: about becoming a part of the DRM-LND team and opening the Icelandic market.

What motivated me to become a DRM-LND franchise partner was the combination of experiential retail, great margins, and the strong young generational appeal. There is also a clear gap in the market for this type of product. We chose to open a DRM-LND store because it’s a new way of working at retail. It has been an incredible learning experience for our teams and we still have plenty to learn. Very importantly though, we feel part of the journey with the DRML-LND team and our feedback is valued. If I were speaking to someone considering opening a DRM-LND store, I would say: Go for it!! The opportunity is big but it will also take some work.

- Chris Stratos, CEO, CM Delta Ltd.

Comprehensive Support for Franchise Partners

We are committed to setting our partners up for success with an end-to-end franchise support system:

Turnkey Launch Support

• Retail manuals and construction guidelines

• On-site or remote opening support

• Ongoing operational coaching

Real Estate Assistance

• Site selection guidance

• Landlord negotiation support

• Store layout & design direction

Training & Onboarding

• Comprehensive brand & product training

• Store experience and retail operations

• Staff hiring guidelines and store management tools

Marketing & Social Media Strategy

• Access to brand assets, playbooks, and campaigns

• Influencer partnerships and user-generated content strategy

• Local marketing guidance and launch materials

Supply Chain & Logistics

• Centralized sourcing for product and materials directly out of china.

• Global distribution support

• Inventory planning and forecasting

Our mission:Avoid small mistakes. Enable big success.